What do you do again?

I get this question alot because no one really understands what I do.

Q: "What do you do?"
A: "I am the digital marketing specialist for chron.com."
Q: "What does that mean?"
A: "I help get the word out for whatever it is that needs to have the word out"
Q: "So what do you do?"
A: "I help promote chron.com and other sections of the site through various means like search engine marketing, email marketing, at events and such. That includes creating flyers, signage, promotional items, etc. That doesn't mean I actually create it but I work with a team that designs and creates these things with the direction I give them."

So, if you're a marketing person, you get that. If you're not... you really don't get it. Why is that? Why is marketing so difficult for people to understand? It's everywhere. It may not be an exact science when you're looking at results but down the line, its working somewhere. Someone told me, you just gotta be there when they need you. There's a saying out there...

"No marketing is like winking in the dark at a party. You know what you're doing but no one else does."

I love marketing. I love the fact that it allows me to be creative and think and dream and to help create these amazing campaigns. But, what do I do again? What's the objective of my position? I wonder sometimes if I'm the one that doesn't get it. Naw, that can't be it. ~_^ I'm just thinking too much. Where's the tequila bar?