Marketing: Please come forward two steps and one step back

I'm walking around the Austin Convention Center at SxSW. It's been a few days now. Actually, I've been every year except the first year. Each year it gets more digital. You can plan your panels, party schedule and whatever else I don't know. I don't have an iPhone, I have an Android. Point being, the event is highly digital. "We have an app for that." Although after listening to some of my friends talk about the apps, none of them are integrated with the other so it can be a bit frustrating.

So, I made a simple observation one day on Twitter:
So much marketing happening @sxsw still in paper form: flyers, guide book, stickers, posters, cards #housxsw

In which two people responded:
@raypage: i totally agree. #sxswi should move towards a more eco-friendly mindset.
@blatze: Seemed dated

Both observations are right on. If we nixed print it would totally be more earth friendly since there is so much printed. Yes it seems dated since we're at a technology conference and just about everyone has an iPhone or Android or whatever smart phone and laptops. Although, I'm thinking even more into this situation and this observation. Even with all this technology, people are still dependent on print.

SxSW guide book:
The guide includes the daily schedule of panels, parties and map in a printed booklet. It tells you which panels are basic, intermediate and advanced levels. You could access the schedule online or through the iPhone app. The app will tell you more such as a description or details about the panel. The app does not show the level of each panel. It does show approximately how many people will be attending or at least the website does. I'm not even sure if the app gives you a map of SxSW. I mainly used it to see where I was heading next and marked the panels of interest to me the night before. If not for the guidebook, I wouldn't have access to the iPhone app and my phone is too slow to access the web on my phone quick enough to satisfy me. But if I decided to skip the panel, I'd have to ask someone about other panels or wait til the web loaded on my G1.

Flyers and posters:
They are everywhere: in the swag bag, on tables, up on walls, getting passed out, on street corners, etc. It's where you look sometimes when something catches your eye. You can easily pass it around to people. (That last comment sounds like a disease.) This is the way to get new eyes to notice you if they aren't already following you on Twitter, your fan on Facebook, your friend, your lover, your affair. I'm just kidding about the last part. Seriously though, whether or not people already know about it, flyers and posters remind people about who you are, your party, your film, your panel, whatever it is. It's your chance for new eyes especially if you're not already listed in the guide book or in the swag bag or whatever else is sanctioned by SxSW. Not an official SxSW party, sponsor, etc.? Flyers, posters and street team is your compass (guide to new faces).

Business cards:
I am so over business cards but I have to admit they have a purpose. I personally would rather follow you on Twitter once I meet you than take your business card. I think I handed out 10 business cards and followed at least 20 more people. I have a stack of business cards from 2009 and I never looked at it after SxSW. I do remember some of the people I followed during 2009's SxSW.

So the pros of business cards? You can write notes on them, where you met someone, what you talked about, where they work and whatever else... "hot" or not. Whatever works for you, I'm not judging. Also some business cards I remember because it's cool and others I remember because it's a big company like Twitter or Google or who ever you consider a celebrity. Lesson from the "How not to be a douchebag" core conversation: don't print an all black business card because no one will be able to write notes on it and then it becomes almost useless.

SxSW had QR codes available on everyone's badge and listed the apps that would work best for each phone. I think I had mine scanned twice by two iPhones. I also Bumped someone once which was kind of fun. The only issue people have with these routes is that no one I knew could remember who was who from SxSW. At least with Twitter I could go back and see the last few people I started following and recall they were from SxSW. With QR codes or even Bump, contacts go straight into your contacts and how are you supposed to tell which contacts were from SxSW if they weren't already labeled as such? There's no way I could remember people's names if it was thrown into a bowl of all my contacts.

Twitter and Facebook plays:
If you're on Twitter I'm sure you had a lot of information flowing through the streams about SxSW. If you're on Facebook that's probably where you were invited to SxSW parties. I watched the Facebook stream more regarding parties and which parties my friends were attending. From past experience some parties made you RSVP which is kind of lame considering half the RSVP list doesn't end up showing anyways. Good thing a lot of the parties this year was first come first serve or if anything even if you weren't on the list they let you in the party. As I watched my friends mark "attending" to parties, I would go to the event details and do the same making it a point to remember the ones I really wanted to attend and making sure my group knew I was going with or without them.

From then, it was all about Twitter updates: which parties were flops and which panels were full. Word of mouth is digital and it's immediate. You quickly find out if you made a good decision to skip the keynote with Evan Williams, co-founder of Twitter, to have lunch with random SxSW goers over lunch. (Yes it was a great idea. Too bad I didn't leave the keynote sooner).

So even if it's not as green and it seems outdated, humans still don't change as quickly as technology as far as what I've discussed. If you're not in my "social bubble" I won't know what's going on unless one of you takes the plunge to drop by an unknown party and convinces me to go. And by that, what are the chances you find one of my friends through digital and convince them to go? And if you're a somewhat new organization or a "nobody" today, how will you get the word out? As much as I would love for SxSW to be green it's difficult for me to see them go 100% green soon. And even though it seems dated, it's effective to a certain extent but with everything I believe there's a combination of digital and print. I mean eventually will "juicing" my phone become anti-green? Maybe if phones became solar powered? I'll just add one more fact that remembering anything not written down is difficult for me. So having something physical to look at later helps me recall whatever memory I had of it earlier but also having the constant ability to access information is a plus too. Print vs. Digital... do I have to choose?



Other marketing articles on SxSW 2010:
SxSW: Can neuroscience trump creative in marketing?
- Recap from panel: Big Brother in Your Brain: Neuroscience & Marketing

SxSW: Social media marketing for business

SxSW Interactive 2010: Clay Shirky keynote debrief
- “Monkeys with Internet Access: Sharing, Human Nature, and Digital Data.”

Related mobile issues at SxSW:
Mobile #succeed or #fail at SxSW?

ABC in Beijing ... part I

This was Edwin and my first trip to China, second trip out of the states for me. Edwin is a little more world traveled than I but still I'm eager to fill up our passports with as many stamps as possible. And, since we're heading to China, I'm a little curious about a few things...

• How much do I stand out from other Asians?
• Am I really that much smaller than other people? Is Edwin that much taller than other Asians?
  
• How American are we really?
• Is the food better in the "mother" country?
• Will we get a cultural shock that some people talk about?
• Will we be able to get around with the amount of Chinese we know?
  

I planned to be disconnected from the world I knew for a couple weeks. Unfortunately China blocks social media sites and wifi isn't very "available" so I kept my tweets on my AK Notepad app on my G1. Hopefully you can follow along but it's not as if my regular tweets ever made sense either. So here goes, my trip by way of what I would have tweeted in 140 characters (or more).

November 30, 2009 -------------

Hell is other people. --- that's a new one to me #theanswerman

Am I the first to see your monsters? #thatswhatshesaid #theanswerman

Got corrected by the drink server for not saying please... MY BAD? #feelbadforyou #morningbreathelastslongeronflight @unitedairlines sucks

I love Rachel McAdams movies - too bad I tried to watch the Time Traveler's Wife twice and passed out at the end... twice #dimplesrule #ionlyhaveoneandahalf

You can't do this. I showed you my monsters! #theanswerman

December 1, 2009 (one day lost due to time/space travel) -------------

I've seen straight sunlight since I left Houston @ 820am... it's 12 hours later. #shadesaredowntofakenight

Good thing I played vball Sunday ... makes this time travel more bareable. #icantsitanymore #ifijumpwillifeelzerogravity #ijumpinelevators

If my feet swell while I'm on this flight does that mean my boobies and butt are swollen too? #justcurious

FINALLY! After 80 min 5 seconds I won the spider solitaire game... #slow #notmyfastesttime #iblametimetravel

Beijing Airport -------------

I feel like we're in Monsters, Inc. At any moment we'll see a bunch of yellow suited officials jumping some careless unsuspecting foreigner screaming "2319!" #plsbeme

Who would have guessed I'd possibly be infected by a virus from the US? #coughheresagiftchina #h1n1 #seriouslyJK

"Please take your belongings and GET OFF THE TRAIN." #dontcarewhereyougo #directtranslationsareawesome

Chang An Grand Hotel -------------

Wow... now I see why they say Americans are rude. #learnChinesecustomsfaster

Holy cow... how do you turn on the lights? #itsdark #paranormalactivityfollwedmetochina

Hi Chinese tv? I can't speak or understand Mandarin; therefore I can't read Chinese subtitles either. #racialdiscrimenation #wtharetheysaying? #iamtheotherchinese

Missed dinner and all the fancy flashing lights are out. #nothingtodoforlatenightowls #stupidamericans #damnjetlag

No one understands iced tea. #thereisnoicehere #novendingmachinesinhotel

December 2, 2009 -------------

It's 2:55 am in Beijing and I am still on Houston time - 1:55 pm #timeforlunch #itsdark #gobacktosleep #sigh

Oh! Food! Hot pot! #iamhungry #wearenotstopping :(

I wonder if they have a "Red Lantern" district... would it be inappropriate to ask our tour guide? #pervertsinBeijing #badtourists

@fuh23 is right... I am fake Chinese #pssshhh #whatareyousaying

Look! There's white people. #itsagame #itsfun #dontbesosensitive

All of these buildings and rooms look the same. It's like a maze. #ForbiddenCity #greathidenseekplace

There is minimal grass here. No wonder 9man plays on concrete. #vballreference #paranoidChineseppl #forbiddencity

I.can't.walk.anymore. #forbiddencity #tianamensquare #summerpalace

Summer Palace is way nicer... no wonder the women rule this palace. #grassandtreesarepretty #icouldlivehere #iamnotroyaltysoicant

Girl: Excuse me miss? Your food is ready. Excuse me? Hello? Me: d'oh that's me ok... #IjustlookChinese

@fuh23 & I are always hungry right about US lunch time... which ends up being 11pm or so. #weirdoAmericans

Beyonce is hot. If I had her trunk I would shake it too. #sweetdream #JayZisaluckyguy

December 3, 2009 -------------

My butt is sore from all the trekking. Oh Great Wall ... please be kind #miniChineseroadtrip

The Chinese do amazing things with rocks. #thatswhatshesaid

Two women carrying a cage full of dead pidgeons. #eeeeek #ijustate :(

@fuh23 just asked me if I was going to twit blog this whole thing. #hetries #itscute

Who knew pee pee boys would be a selling point? #drtea #reallycuteinstructor #ilovetea

42F and an hour ride on a rickshaw? #someoneisonsomemajoropium

Silk worms... #theChineseareslick #wolfinsheepsclothing #yesiamChinese

Whoa! Africans in the house #entourage #firstsighting #Chinaisnotdiverse

December 4, 2009 -------------

500 Days of Summer! Duck lunch... so fancy! #iloveDragonAir @standrewchang

I believe ... the end of one "sad chapter" brings the beginning of a happier one. #500daysofsummer #flyingmakesmesentimental

Destiny is for people who believe in fairy tales. And those who don't... maybe they're in denial. #ignoranceisbliss #randomness

Everything happens for a reason. It's up to each to figure out why. #randomness

Lady mines her cave while keeping her treasures between her fingers then throws them on the floor #ineedrubbergloves #masksareineffectual

Pee pee boy! Don't jump! The trip has only just begun :) #peepeeboywillbeworldtraveled

to be continued...

Mickey Rourke & What not to do

For the longest time I heard about 9 1/2 Weeks. Hubby had been wanting me to watch it for a while telling me how beautiful Kim Basinger is in the movie and how many sex scenes are in it. Granted he saw this movie two decades ago so that's all he remembered. I finally broke down and played it via NetFlix Watch Instantly feature. Watching Mickey Rourke when he was HOT was "ahhhh". Hubby described him as a hotter Bruce Willis. YUM. You can tell his character really loved Kim Basinger's character. Of course, who wouldn't love a woman with perfect breasts? He just didn't know how to show her or maybe that's what I want to believe (because he was so hot). If you haven't seen it, watch a clip below.



Ok so I'm a stalker-ish type. After I watch movies that I want to know more about the story or actors, I look it up. It's easy, IMDB.com. Mickey being a hottie helped too. Apparently he burned a few bridges in his earlier career being a bit outspoken. "[He] threatened producers, raged at directors, forgot [his] agent's name." (Source IMDB.com) He also lost his first wife for reasons I don't know but he claims she was the love of his life. I'm thinking, he could have had a better career... one that was way more successful, if only? And maybe he would have been an actor I would have made an effort to watch in the 80s/90s.

I'm not perfect but I'm learning how to hold my tongue which has been a real challenge being that I'm very straight forward and I don't bull shit around. Learning how to build bridges and keep them functioning has been quite difficult for me. For a while in my late teens early twenties I didn't care what people think. I would just say what I want to say not realizing most people can't handle the harshness in truth and honesty. What I didn't realize is that there are ways to be honest and truthful without making it painful for the other person or somehow offending them unintentionally. You can say what you need to say without being so blunt. Building a bridge can take a short amount of time but burning the bridge may take a lifetime to rebuild if at all. I wish someone had taught me the art of communication and explained it to me. Even still, I
catch myself saying ridiculously mean things and trying to take it back ... well, you can't. Somtimes I care. Sometimes my bridge has been burned too many times to care anymore.

IMDB lists this as one of Mickey's personal quotes, "I thought my talent would transcend my outspokenness." I thought the same thing for a while too but no one wants to work with you if you're a total bitch even if you have all your shit together. On continues the journey of thinking twice before I say something, reading emails 2x, 3x + before I send it out or often deleting, rethinking an immediate response or reaction to a comment and just giving up my pride to be the first person to just say "hello."