Audience Part II: What's in it for me?

Do you know your audience? Some of you may say yes, others no. The most important thing you need to tell your audience is... what's in it for them. They know you want them to buy your product or service or go to your website. The question they are asking you is, "why should I?" Don't make them guess at why you want them to do something. Just come out and straight tell them what they need to do and why they need to do it. If your ad is compelling enough, intriguing enough or just THAT good, they are going to want to check it out!

Sounds easy? Maybe so but easier said than done.